The sale process begins with an advice meeting at your home.
“We consider the elements that make your home special – whether that’s its stunning sea views, an abundance of natural light, or its original features – and maximise its value by accentuating these in your home’s advertisement.”
Here are some examples of the unique methods and techniques we use at Weavers, to make sure your home is advertised attractively to potential buyers:
1. Home styling/staging
Some homes need a little assistance to show off their very best assets and features. But we know not everyone has a ready supply of the accessories that can add that polish to a room for the photos. We love plain bedding, pale cushions and sumptuous throws. So we bring these items with us on your photoshoot – plus lots of little accessories that we can use if we need them. We even bring a bouquet of flowers (and leave them for our client, of course), so they don’t have to remember to buy them for the shoot.
2. Architectural & Twilight Photography
Architectural photography highlights the unique design and structural elements of a property. We focus on capturing clean lines, symmetry, and the intricate details that define the property’s character. Whether it’s modern, traditional, or anything in between, architectural photography allows us to showcase the craftsmanship and thoughtful design of a home.
In addition, by capturing properties during the golden hour just after sunset, we highlight exterior lighting and create a warm, inviting glow that daytime photos can’t replicate. Twilight shots add a sense of luxury and exclusivity, setting your property apart from the rest.
3. Videography
High-quality videography is a powerful tool in today’s property market. That’s why we create professional video tours that bring each property to life, giving potential buyers a dynamic and immersive experience. Our expertly shot videos allow viewers to explore the flow, space, and unique features of a home from the comfort of their own device, creating a deeper emotional connection than static images alone. With the rise of online property browsing, engaging video content helps your property stand out, capturing attention and driving more interest from serious buyers.
4. Magazine-style brochures
Our magazine-style home brochures are a key part of our premium property marketing strategy. Designed to be both visually stunning and highly informative, these high-quality brochures present your property in the best possible light, combining professional photography, detailed floor plans, and thoughtfully written descriptions. Crafted with the look and feel of a lifestyle magazine, these brochures not only highlight the key features of the property but also evoke the experience of living there. By offering potential buyers a tangible, elegant presentation they can take home, we create a lasting impression that stands out in a crowded market and adds a sense of exclusivity to your listing.
5. Bespoke ‘for sale’ sign
We take a unique approach to our ‘For Sale’ boards by incorporating a bespoke design that includes a photograph of each home’s standout feature. Whether it’s a beautiful garden, a stunning façade, or a modern interior, this visual element helps capture the attention of passers-by, showcasing the home’s best asset at a glance. Our custom boards are not only eye-catching but also provide a preview of what makes the property special, sparking curiosity and encouraging potential buyers to take a closer look. In a competitive market, this added detail ensures your property gets noticed, making a strong first impression in the local area.
Once we’ve followed this 5-Step Marketing Plan, the next step is to expose your home to the correct audience to attract prospective buyers.
Here are some examples of the unique methods and techniques we use at Weavers to promote your home to a national and international audience.
VIP Buyers Club
Working with exclusive homes means we have access to unique and exclusive buyers. It’s not uncommon for the buyers and sellers of high value homes to prefer to transact discreetly. The Weavers VIP Buyers Club is an exclusive list of buyers who are ready to proceed and are searching for unique & distinctive homes in Essex.
Proactive Marketing
We proactively reach out to our target audience by calling our registered buyers, using social media, sending out direct mail, as well as including your home within our newsletters. We also carry out weekly performance reviews to track the level of interest and make adjustments to the marketing if required.
Local Market Presence
By advertising on the UK’s leading property portal: Rightmove, your home will be exposed to the largest audience of buyers in the UK. The Rightmove portal attracts the largest number of buyers in the UK, attracting over 1 million unique visitors every single day.
International Reach
Weavers is the only local estate agency to advertise homes on JamesEdition, the world’s luxury market place. Operating in 140 countries and drawing in 1.5 million unique users per month. We reach high net worth international buyers too.
“Before receiving a letter from Weavers Estate Agents, our property was already on the market with another Rochford estate agent. When we received a letter from Zak we were sceptical as we wasn’t sure what another agent could do. But as we hadn’t had any viewings we were interested in what he had to say. We’re so glad we phoned him. Weavers helped us get the house ready for the photographs, and created a magazine brochure of the house as a keepsake for us, as well as any interested buyers. Within a week of launching with Weavers we had two viewings, one that led to a completed sale within 4 months of our first conversation. I highly recommend Weavers Estate Agents to anybody that is considering or is already trying to sell their home.”
Lindsey W – Seller
“How we help a client is more important than how many clients we help.”
If you have a unique or otherwise special home, let’s have a chat over a cup of tea and talk about what’s best for you. Even if selling isn’t on your radar right now, discussing your options will empower you to make the best decisions for you and your family.”